Le blogue Challenge Your World

Generation G captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy — and while that same upheaval has them longing more than ever for institutions that care — the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large

I just got this article off Facebook through my friend Caroline Howe, who I met doing cross-border (i.e., Canada-US) climate work in 2005. She's been over in India for the past year, helping build local capacity amongst young people to develop and implement their own energy and sustainability solutions. It's by Thomas Friedman, a prominent New York Times commentator.

I want to make clear that "work on stuff that matters'' does not mean focusing on non-profit work, causes, or any other form of "do-goodism"... it's essential to get beyond that narrow box. I'm a strong believer in the social value of business done right. We need to build an economy in which the important things are paid for in

• Business Cards on recycled paper
• Re-used paper
• Smaller cards
• Check with SD before signing purchasing agreements/ordering
• supplies Develop and implement supplier sustainability agreement
• Green energy for the server(s)
• Double sided printing
• Turn off lights/electronics
• Last person out checklist
• Scratch paper pile
• Reduce printing
• Meet with building director
• Identify