"Fewer cut-price supermarket gimmicks and other measures to help target food waste are central to a new government food security strategy to maintain UK food supplies for the next 40 years." [Martin Wainwright, The Gardian, in Supermarket offers and food waste targeted in goverment's food strategy ] You know "buy one get one free" offers? Or heavily reduced "loss leader" in food stores? Buying food we don't need  eventually ends up in the bin. "[R]educing food waste has the potential to cut carbon emissions equal to taking a fifth of the country's traffic off the roads." reports Wainright. The UK environment secretary Hilary Benn said: "Last year [...]

Guy Kawasaki stated one day: don't do 10 better than your competitor. Be 1000 time better by getting where the others aren't yet : Jump to the next curve.
Who would think about reinventing laudry washing machine today? Xeros, someone? They created a virtually waterless laundry washing machine. "Although only in prototype stage, this new machine may be able to save up to 90% of water compared to a conventional machine and will also cut carbon emissions. Created by Xeros, this machine replaces the old school idea of cleaning clothes. The technology goes with full on chemistry advances by replacing the majority of the water with reusable nylon [...]

I received this link from SlideShare, a dangerously enjoyable site all about sharing – you guessed it – slideshows.  It’s a collection of quotes on ideas, which are a big part of our work here at Challenge Your World – sharing them, developing them, occasionally even killing them.
There’s a lot of fear of sharing ideas these days, as people think that someone else will take them and do something with them that you were planning to do. Seth Godin, marketing god, had this to say on the subject:
“…ideas are easy, doing stuff is hard. My feeling is that the more often you create and share ideas, the better you get at it. The process of [...]

My name is Tom Jones (no, I don't sing) and I am founder of Challenge Your World, or CYW as we call it internally. When the CYW team suggested that it would be a good idea that I create a Blog, I said “sure, ok”.  Besides, how hard could it be to write a few hundred words a week?  Well, I quickly realized that writing 200 to 300 words is, in fact, easy.  The problem was writing something that would actually be something between interesting and useful.  So I did what every 20- and 30-something would do: I looked to Lord Google to find answers.  After spending what felt like too much time trudging through “How to Blog, by So-and-so”, “Blogging to [...]

 "Companies are not yet structured to deliver moral or ethical results - they are encouraged to grow and deliver “shareholder value” (read money) which is a numb and narrow measure of value." That's what Joshua-Michéle Ross said yesterday in the second part of his series “The Question Concerning Social Technology”, on O'Reilly Radar web site, a leading emerging technologies blog. He is questioning the amorality of corporations, that is, them being neither moral nor immoral, being outside any particular code of morals. He starts being concerning about personal data in an era of Web 2.0. He thinks government and companies collect information that [...]

Trendwatching.com, an "independent and opinionated consumer trends firm" February 2009 trend briefing focuses on "Generation G" — G as in giving, generosity, gift.

Generation G captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy — and while that same upheaval has them longing more than ever for institutions that care — the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large

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Over the past year, Tim O'Reilly has been pushing people to "work on stuff that matters" — to focus on tackling our biggest problems. Stuff like health care, education, energy. O'Reilly acknowledges that nonprofits and government matters, but emphasizes that entrepreneurs need to get involved. This is everybody's business:

I want to make clear that "work on stuff that matters'' does not mean focusing on non-profit work, causes, or any other form of "do-goodism"... it's essential to get beyond that narrow box. I'm a strong believer in the social value of business done right. We need to build an economy in which the important things are paid for in

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Hi everyone, My name is Cameron Stiff, and I am the Director of Sustainability for Challenge Your World. It is an honour and a privilege to be part of such an incredibly exciting and important initiative at such a crucial time in our collective history, and I am looking forward to helping launch this amazing initiative which is all about developing sustainability entrepreneurship in the 21st century green economy. So what is sustainability anyway? It is a highly contentious and important idea that, over the past few years and decades, has found itself of increasing relevance to companies, governments, organizations and people all over the planet. [...]